So, you’ve identified that there are areas in the business that you work for, where you could be making potential energy savings – if that wasn’t difficult enough to identify, now comes the really hard part…how to justify these energy saving plans to your Managing Director.

All Managing Directors are extremely busy, and it’s difficult to get even a minute of their time, especially when it’s regarding something that might not be high up on their priority list right now. But when you do get that minute, what is it that you say?

Here are three points that you should focus on when you’re justifying your energy saving plans to your Managing Director:

1 – Reduce or eliminate energy bills

Anything that could save money for the company that you’re working for will be music to your Managing Director’s ears, so this is probably the best point for you to lead with.

Investing in any form of renewable energy technology will definitely reduce your energy bills, and has the potential to eliminate them altogether. By installing a system, you could be generating your own power for at least the next 20 years – and even if you don’t produce enough energy to cover what you use, your bills will still be significantly smaller.

Help with your energy bills doesn’t just stop there either, by investing in renewable energy now, you’ll be protected from any future rise in energy prices.

2 – Enhance your brand

So after discussing how much money your energy saving plan will save, what could be next on the list to tick the boxes in your Managing Director’s head? Chances are that your MD lives and breathes the business that he manages, so anything that will help to make it look better to the outside world will definitely go down well.

Implementing an energy saving plan, whether it be a ‘switch it off’ scheme, replacing office equipment with models that are better for energy efficiency, or making the investment in solar panels, will help to enhance your brand.

It has been said that businesses who show that they care about the environment have found it a powerful driver of customer purchasing decisions – which further improves business results.

3 – Meet sustainability initiatives

Sustainability and corporate social responsibility (CSR) are becoming as important to your potential customers as the product that you’re selling.

As the use of internet and social media increases, consumers are more aware now than ever if a company isn’t doing something the ‘right’ way ethically. By introducing an energy saving scheme into your company, you can help to create good press about the business, which is another box ticked for your MD.

If you’re working for a medium or large business, it is likely that each year you’ll have set a number of sustainability goals that your company needs to meet, which can be a bit of a headache for your Managing Director.

So if your energy saving plan will go towards meeting the sustainability initiatives of your business, you’re onto a winner with justifying your energy saving plans to your MD.

The next steps…

Now that you’ve given your Managing Director three reasons why your energy saving plan should be implemented, what is the next step that you could take?

Download, The Bowler Energy Guide to Saving Money on your Energy Bills, and you can show your MD many more areas where your business could be saving energy and money, as well as statistics that will help to back up your claims.